A brand is the manifestation of your value as a business and as a leader. And that value includes your offer and your brand values.
- Be of service to the market. What can you do to assist with their pain now?
- Be of service rather than offering a service. One is help the other is transactional. (this was your wonderful insight)
- Share content as to how you are contributing – eg: What are you doing that is contributing
- Make it consistent on all platforms and given you are in the professional services – get active on LI.
- And do this all with consistency and consistency builds trust.
- It’s a great time to clean out the rubbish. What is important and what is not. Do an audit to see what value you are currently sharing and what connects with a relevant need. List them in order of priority and focus on those that are high priority.
Related Articles
“How to coherently present my brand online across the platforms?”
“How to coherently present my brand online across the platforms?”0 Comments A brand is the manifestation of your value as a business and as a leader. And that value includes your offer and your brand values. Be of service to the market. What can you...
Digital (or technology) is not for me. Full stop!
DIGITAL & MARKETINGDigital (or technology) is not for me. Full stop!Jane Peacock, Chief Digital Fear Slayer March 2016This was me not too long ago, and in conversations with business leaders, it appears I am not the only one. This has prompted me to share my...
The Human tech podcast with Leanne Kemp
"Our next big challenge is the true design of a human system – we can solve any problem, but what we need to do is consider the true value of what we are creating." Building a human future Ever wondered what a human-first future might hold? Where technology is simply...
Why is digital hard?
DIGITAL & MARKETINGWhy is 'Digital' hard?Jane Peacock, Chief Digital Fear Slayer March 2016It promises so much 'good stuff', right? But the implementation of all of that good stuff is where it gets hard? Ideas and theories are easy. When humans get involved, it...
“Stop, collaborate & listen”
DIGITAL & MARKETING“Stop, collaborate & listen”Jane Peacock, Chief Digital Fear Slayer March 2016We all know that digital brought about opportunities to merge these two disciplines as the customer journey becomes more integrated from awareness and engagement...
Let’s Start Something new
Say Hello!
We love working with “YES” clients. They are the leaders and businesses who have a big hairy challenge, a courageous spirit and a purpose that is about something bigger than profit. Is that you?