Your brand is the external manifestation of your value and your values. Your brand is communicated through every touch point, interaction, conversation and experience. Do that with consistency and you build trust. Listen to the full interview to hear Lou’s perspective on the power of brand.
KEY TAKE AWAYS
In this interview, Lou shares her perspective on how we achieved success as a team.
how we moved the brand …
From uncertainty to certainty.
From intangible to tangible.
To seeing #brand is an investable asset.
It all started with.
❤️ Who we are
❤️ Who is holding our bag
❤️ What makes us unique
❤️ What are our brand rules
❤️ What are our lanes
“With COVID19, we are so thankful we did the work as our brand is the foundation of the business, & it is the reason we feel confident we will survive.”
The brand became tangible when we saw the impact. The impact was the community response. And that response led to sales.
100% growth was achieved on the foundations of customer & brand, which was activated through robust technology & a marketing plan that enabled the brand to build a meaningful connection.
Those foundations hold the brand steady.
By building on the human connection & the strength of that connection is an asset.
The connection drives the business forward.
It has altered the path of the business.
It is tangible.
It does drive revenue growth.
But it doesn’t start there.
That’s the challenge.
It starts with human connection.
Are you up for the challenge?
Lou’s recommended steps to take;
- Understand it will take time and you will need quality advice.
- Ensure you have someone who can keep you accountable as it takes daily commitment.
- Start from a deep understanding customer
- Anchor everything you do in brand purpose and values (who we are, why we do what we do and how we act through our behaviours both internal and external)
Register for the #teamdigital bootcamp
“How to coherently present my brand online across the platforms?”0 Comments A brand is the manifestation of your value as a business and as a leader. And that value includes your offer and your brand values. Be of service to the market. What can you...
DIGITAL & MARKETINGDigital (or technology) is not for me. Full stop!Jane Peacock, Chief Digital Fear Slayer March 2016This was me not too long ago, and in conversations with business leaders, it appears I am not the only one. This has prompted me to share my...
"Our next big challenge is the true design of a human system – we can solve any problem, but what we need to do is consider the true value of what we are creating." Building a human future Ever wondered what a human-first future might hold? Where technology is simply...
DIGITAL & MARKETINGWhy is 'Digital' hard?Jane Peacock, Chief Digital Fear Slayer March 2016It promises so much 'good stuff', right? But the implementation of all of that good stuff is where it gets hard? Ideas and theories are easy. When humans get involved, it...
DIGITAL & MARKETING“Stop, collaborate & listen”Jane Peacock, Chief Digital Fear Slayer March 2016We all know that digital brought about opportunities to merge these two disciplines as the customer journey becomes more integrated from awareness and engagement...