Getting your unique story across via technology

Written by Jane Peacock

May 27, 2020

In this interview with Tiff Manuell, we discussed how technology facilitated a connection to form between Tiff and her customers.

Everyone has a unique story and that story enables businesses to connect to their audience through technology.

KEY TAKE AWAYS 

What is your story?

How are you able to connect your story with your #customers?

Technology is the enabler that connects the authentic story of businesses with their #customers.

I sat down with Tiff Manuell to discuss how technology facilitated a connection to form between Tiff and her #customers.

She narrated her journey of rediscovering her love for painting and how her passion and authenticity allowed her to connect with her market.

Instagram, which for her was initially a place where she could play and share highlights of her creativity, was the technology that linked her with an audience.

It was not marketing for her but a venue to communicate her passion. Her audience, which was impacted by her energy, responded to her message and grew organically.

They eventually became her #customers.

Honesty plays a significant role in storytelling. We at Partners in Digital believe that everyone has a story and that story enables businesses to connect through #technology.

She is her #brand, according to Tiff, and that resonated with her #customers. Buying her product is having a piece of her with them.

Tiff highlighted things people should consider when using #technology for business growth.

  1. It is a digital tool. It allows your brand’s uniqueness to shine. Stay playful.
  2. It is effective. #Customers can see the product unfolding and buy it.
  3. It strengthens connection. The relationship flows organically and brings in sales.

Follow Tiff Manuell to learn more about how to use your unique story to build your business.

Or register interest in the #digitalbootcamp for leaders via comments.

 

Register for the #teamdigital bootcamp

Related Articles

Digital (or technology) is not for me. Full stop!

DIGITAL & MARKETINGDigital (or technology) is not for me. Full stop!Jane Peacock, Chief Digital Fear Slayer March 2016This was me not too long ago, and in conversations with business leaders, it appears I am not the only one. This has prompted me to share my...

The Human tech podcast with Leanne Kemp

"Our next big challenge is the true design of a human system – we can solve any problem, but what we need to do is consider the true value of what we are creating." Building a human future Ever wondered what a human-first future might hold? Where technology is simply...

Why is digital hard?

DIGITAL & MARKETINGWhy is 'Digital' hard?Jane Peacock, Chief Digital Fear Slayer March 2016It promises so much 'good stuff', right? But the implementation of all of that good stuff is where it gets hard? Ideas and theories are easy. When humans get involved, it...

“Stop, collaborate & listen”

DIGITAL & MARKETING“Stop, collaborate & listen”Jane Peacock, Chief Digital Fear Slayer March 2016We all know that digital brought about opportunities to merge these two disciplines as the customer journey becomes more integrated from awareness and engagement...

Let’s Start Something new
Say Hello!

We love working with “YES” clients. They are the leaders and businesses who have a big hairy challenge, a courageous spirit and a purpose that is about something bigger than profit. Is that you?

12 + 4 =