Or what resonates with your #customers, making them more connection & thus loyal to you?

We at Partners in Digital recognise the importance of #brand and how it keeps businesses relevant.

Brand rests in the mind of the consumer. It is the collective perception and association of your #customers about your business, product or service.

In my interview with Darren Walls, we tackled the importance of brand and how it serves as the core, foundation and scaffolding, which helps shape #customer perception.

Covid-19 has changed the way people work. Businesses need to adjust their messaging and campaigns in response as an opportunity to build great connection. As such, #brand is more important today than it ever has ever been.

Darren highlighted 3 steps that businesses can take to understand what #brand means for them as a business.

1. Understand the business value & competitive advantage
2. Understand the competitive landscape
3. Understand the needs, wants and motivations of the #customers

Follow darren walls to learn more about the importance of brand.

Or register interest in the #digitalbootcamp for leaders via comments.