THE UNLOCK + AMPLIFY PROGRAM FOR leaders
Work through an 8 step value UNLOCK + AMPLIFY framework to understand your value and connect with your customers in a more meaningful way.
01
Your discovery
You will go through a discovery process that starts the ball rolling. The goal is to get you thinking about your own value and how you currently communicate it. We will also dig deeper into your vision, and yes, we might even uncover that digital product you have been dreaming about developing for a long time.
02
Your value
This is where it starts to get fun. We look at the way you currently package your value. The value that sits above the waterline is your current products, services, tools and assets that are both free and paid. But we don’t stop there. We take a look under the waterline to better understand the Underberg of value we can tap into.
03
Your people
Your people are the customers you wish to be of service to. So it can be your team, your charity, your customers or clients. Who are they and what do they need from you? What problem are you solving for them?
04
Your storybook of value
This is the framework we will build together as a take away to then activate your value consistently through your activation blueprint. We take everything we do in our day together, and we build out the storybook of your value. The storybook that is unique to you. That moves beyond your job title and builds layers around who you are and the value you can bring to your market.
05
Your products
Your products are where we start to build out your value – using both new and existing – into products, services, tools and assets that connect with your market and enable you to commercialise your value. We will work together to build out a plan to start developing new products or re-package existing products in a more meaningful way.
06
Your process
Every product needs its own process. Some might call it a customer journey, but I help you to build out the layers to that journey so that each step your customer takes enables your customer to access your value (you) and also be stepped through the process seamlessly (tech.)
07
Your activation
We don’t stop there as many clients need to build out their digital products, tools and assets. We work together to build an ecosystem of partners you can then work with to activate your value. Our day together is all about action!
08
Your promotion
We then take your new brand and value and work with you to build out the initial marketing plan. You gain tips and tricks to help you develop the rhythm and pulse to your unique story book of value.
Book you individual workshop today.
What YOU GET
The discovery
Access to a discovery portal that enables you to start unpacking your value both existing and new.
1 full day workshop
A full day with everything supplied. I get you in the room so that you can learn the tools to build out your activation blueprint.
3-12 month activation blueprint
You get access to a blueprint which will give you 3-12 months of activity mapped out. The length of time is dependent on how much we uncover in your session.
Your storybook of value framework
Access to your framework to help you start building your brand story and thus building your market.
Digital tools
Additional digital tools that you can use to continue your learning.
Coaching & advice
2 x one on one coaching calls to ensure you get the answers to your questions.
our CLIENTS
